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What Does A Real Estate Agent Do?

Published Date: September 20, 2022
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what does a real estate agent do?

One of the most appealing aspects of working as a real estate agent is that each day is different.

Agents interact with new people, visit new locations, and adapt to the ever-changing demands of buyers and sellers, which frequently means making last-minute changes.

There are certain tasks that real estate agents typically do:

Lead generations:
To obtain more clients is one of the most important tasks of a real estate agent. On an average day when there are no clients, an agent will usually improve their knowledge and try to capture more leads. It could be through social media and paid advertising.

Search property listings and property evaluation:
When real estates are assigned with respective properties, they will usually do open houses and check the property's value.

Administrative tasks:
Answer emails, meet with the team or brokerage, do marketing, make schedules, and house appraisals.

But at the end of the day, real estate agents are the one who acts as a communicator between buyers, sellers, and representatives.

Administrative Duties

Everyday tasks and obligations for agents ranging from open houses and property closings to lead generation and marketing. Still, many agents start their days catching up on administrative tasks, so they might:

- Respond to phone calls, emails, and text messages.
- Process real estate documents, agreements, and lease records.
- Arrange appointments, map listings, show houses, and team meetings.
- Create and distribute flyers, newsletters, listings, and other promotional materials.
- Develop marketing plans for listings.
- Update client databases, and CRM (Customer Relationship Management).
- Research listings to develop comparative market analysis (CMA) reports.
- Update websites and social media profiles.

Lead Generation

There would be no transactions—and no commissions—without buyers and sellers. A successful agent needs clients to succeed.

To capture more leads, there are numerous ways. A most efficient method is paid advertising like Google or search engine optimization. Social media like Youtube or LinkedIn profile is also a way to boost your reach and authority.

But all of the mentioned methods can't beat mouth referencing from family members, friends, and acquaintances.

Meeting a lot of people, handing out business cards, and keeping track of contact information are typical tasks for a real estate agent's day.

Agents then follow up with prospective clients on a regular basis via phone calls, emails, conventional mail, or text messaging in order to keep the relationship warm.

Search Property Listings and Property Evaluation

When a client first time contacts you and will probably ask for a listing. At this point, you will access the MLS listings in your brokerage and answer questions from clients.

Another thing to point out is, sometimes they will ask for a property evaluation. At this rate, all the tools that are taught will come in handy.

When you register for a course about How to become a real estate agent, the local real estate board will teach you all the tools and legal procedures to handle real-life scenarios.

When you work as a seller's agent

Seller’s agents help clients find ready and willing-to-buy clients for their properties. A typical day in the life of a selling agent would be:

- Communicate with buyer's client and agent.
- Inform the listing price and answer any questions that buyers would have.
- Make suggestions to buyers and agents for any property updates.
- Staging home (to keep home more sellable).
- Negotiations the price.
- Host open houses.
- Find potential buyers.
- Update house listing for sellers.

when you work as a buyer's agent

As a buyer's agent, you will identify properties that fit the needs and budgets of clients. A typical day in the life of a buying agent would be:

- Check the MLS listings for any suitable properties.
- Share information about the ideal house including features, locations, and market updates.
- Help clients understand the buying procedure and prepare legal documents.
- Calculate the mortgage payment.
- Show properties.
- Get pre-approval for clients.
- Set up home appraisals and inspections.
- Accompany clients with inspections, loan meetings, and closings.

As a buying agent, your duties will be heavier than the selling agent's as it is time-consuming to show buyers and prepare legal documents.

A Real estate agent in Canada typically earns over $100,000 CAD annually, but this only happens to good agents. However, the salary is also based on different factors: commissions, fees,

Bottom line

Real estate agents allocate their time between tasks that generate money and those that are administrative in nature.

Generally speaking, agents may anticipate spending time in the office, meeting with clients, showing houses, and negotiating on behalf of their clients on any given day.

However, the majority of agents have a lengthy and diverse list of daily tasks and obligations that might alter with little to no time to react. 
Victor is a real estate agent at eXp Realty in Winnipeg, which offers professional real estate services and solutions for homeowners, walking them through every single stage quickly and seamlessly.

In his quality time, he spends hours researching the market and news, to inform his clients of the best advice he can give effectively and practically.
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